Once upon a time, in the heart of nature's embrace, Clean Roots was born. Our journey began with a simple yet powerful idea: to harness the purity of plants for a cleaner, healthier world.
In a market flooded with so-called "natural" products that aren't truly natural at all, we saw an opportunity to make a difference. All our ingredients are of natural origin and European Union Certified Organic, Vegan, Non-GMO, and Cruelty-Free. We set out to redefine clean, addressing not just the appearance of cleanliness but its essence.
One of the main problems with natural products in the market is their inability to deliver on their promises. Many fall short, lacking the cleaning power needed to tackle real messes. At Clean Roots, we recognized this gap and made it our mission to bridge it. Our formulations are not only natural but also powerful, proving that you don't have to compromise on effectiveness for the sake of purity.
Inspired by the harmony of nature, every product we create is a testament to our values. Meticulously crafted and dermatologically tested, our solutions offer unparalleled performance without sacrificing safety or sustainability.
But our story doesn't end with our products; it's woven into every bottle we produce. From the 100% recycled materials of our packaging to our biodegradable formulas, we're dedicated to reducing our footprint and protecting the planet we call home.
At Clean Roots, we believe that clean isn't just a state of being; it's a way of life. It's about embracing nature's wisdom and celebrating the beauty of simplicity. Join us on our journey as we continue to grow, innovate, and inspire a cleaner, greener future for generations to come.
We proudly introduce Clean Roots, our brand offering a diverse lineup of 15 products.
Each item is meticulously crafted and holds certifications for being 100% Organic, 100% Natural, 100% Non-GMO, 100% Biodegradable, 100% Vegan, and 100% Cruelty-Free. These certifications are accredited by esteemed organizations such as EcoGarantie (a European Union Certification) and the European Vegan Society. Furthermore, every raw material used in our products is individually certified Organic, Natural, Vegan, and Sustainable by Certisys, reinforcing our commitment to quality and sustainability. Our dedication extends to our packaging, as we exclusively use 100% Recycled Bottles.
While upholding rigorous natural standards, we are thrilled to offer competitive pricing that rivals industry leaders. Despite our products' superior value propositions, we maintain accessibility through affordable pricing, positioning ourselves as innovators in the market. Notably, we are the sole brand offering products that are 100% Natural and 100% Organic, bolstered by credible certifications.
Excitingly, we have recently developed tablet versions of our products, ensuring they meet the same high standards of being 100% Organic, 100% Vegan, 100% Natural, and 100% Non-GMO. We anticipate launching them soon to expand our product range.
Fresh off our debut in the USA, we embark on a journey to transform the market. Leveraging strategic promotion, we harness the power of social media platforms. Collaborating with influencers across Instagram, YouTube Shorts, and TikTok, we aim to engage with the extensive audience interested in cleaning and tidying content. Our partnerships with influencers specializing in organization and home cleaning resonate with millions of viewers who enjoy ASMRs centered around these themes.
Through our unwavering dedication to quality, sustainability, and affordability, Clean Roots is primed to leave a lasting impression on the industry, establishing a new benchmark for natural and organic products.
Our journey at Clean Roots began with a simple yet profound vision: to revolutionize the industry with natural and organic products that prioritize sustainability without compromising efficacy or affordability. In a market saturated with products claiming to be "natural," many either fall short of their claims or are ineffective. We sought to challenge this paradigm by demonstrating that through superior formulation, 100% natural products can be as efficient as their chemical-laden counterparts.
Founded four years ago, our company initially focused on manufacturing and distributing other natural products, collaborating with UNFI along the way. With the launch of our new brand, Clean Roots, we aim to lead the way in eco-conscious household cleaning.
We take pride in our robust distribution network, ensuring that our products reach consumers nationwide. Our production facilities, strategically located in Istanbul, adhere to the highest standards of manufacturing excellence and sustainability practices, ensuring that every Clean Roots product embodies our core values.
Beyond business, Clean Roots is deeply committed to community engagement and social responsibility. We utilize 100% recycled bottles for our packaging and collaborate with NGOs to collect and recycle used plastic for our products. Additionally, we are dedicated to increasing the diversity of our workforce by recruiting more immigrant women, as evidenced by our WEBC certification.
Whether through environmental initiatives, supporting local communities, or championing social causes, we strive to be agents of change, fostering a better tomorrow for all.
In essence, Clean Roots is not merely a company; it is a movement—a testament to the power of conscious consumerism and the belief that small actions can drive significant change. We invite you to join us on this journey towards a cleaner, greener future.
